Of all households in a market, only 20% have the income to own high quality authentic wood shutters, expensive shadings, and elegant custom draperies.  This segment that is income qualified then must be segmented further by age, occupation, and social values.  Importance of home and hearth are attitudes shared by only certain customer segments.   Exciting Windows! knows where to find these homeowners who can become your treasured favorite customers for life, and will refer you to others like themselves.